Packaging Design for Boneless Picnic Ham

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This customer received 19 packaging designs from 11 designers. They chose this packaging design from Souvik Roy (Alex Pro) as the winning design.
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Packaging Design Brief
We are Great Foods Limited, a company based in Trinidad which is located within the Caribbean. We produce and sell a plethora of meat products including a variety of hams, sausages and even bacon.
We require a packaging design for a ham product. This product is packaged within a cryovac (11" X 18") shrink bag which would be used to package our Boneless Picnic Ham which weighs 2.5 Kilograms.
The design space should be 7 inches wide and 6 inches in height. The design is 3 inches from the bottom and 2 inches off each side.
Our target audience comprises of caterers as well as the average household folk. What sets our product apart is that it is has a great taste, 20% less salt and is affordable and easy. We commonly refer to it as the "Easy Bake Ham".
Attached below, is our logo which you must incorporate onto the design. We also request that the header be "Hickory Smoked Boneless Picnic Ham".
Target Market(s)
Caterers and Average Household Folk
Industry/Entity Type
It Company
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Great Foods Company Logo and the header must have "Hickory Smoked Boneless Picnic Ham"
Nice to have
- Maximum Creativity
Should not have
- No animal artwork should be included onto the design