Creation of an original logo for "New Ground Living"
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This customer received 68 logo designs from 25 designers. They chose this logo design from Alex Petersen as the winning design.
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Logo Design Brief
New Ground Living provides long-term rental housing to families in New Zealand.
The New Ground Living logo must inform the viewer that New Ground Living is in the business of providing residential rental housing.
The logo should reflect our core values of quality, professionalism, integrity and long-term thinking.
The logo may or may not relate to the branding of the parent company, see www.newground.co.nz.
Target Market(s)
New Zealand families
Industry/Entity Type
Rental
Logo Text
New Ground Living
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be broadly consistent with the attached brand guidelines, particularly in reference to colours and fonts