Email Campaign Design for PR Agency - urgent
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This customer received 11 graphic designs from 7 designers. They chose this graphic design from tessy as the winning design.
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Graphic Design Brief
We are urgently looking for a designer to pull together a design for an upcoming email campaign focused around Christmas PR.
pressloft.com is an online PR platform for companies in the interiors sector. we focus on promoting our clients high res product images to journalists who write for leading magazines, so our email designs need to reflect that we're design-led, innovative, modern, image-focused, fresh and friendly.
There will be 3 separate email campaigns, but all based around the same template with only small changes for each.
We plan to use a Mailchimp drag and drop facility for the send, so each graphic section needs to be saved as separate jpeg or png files.
We're thinking a tile-style format will work best, to separate the individual messages within the 1 email. Required copy/sections are listed below in the images.
Updates
Project Deadline Extended
Added Wednesday, July 10, 2013
A quick note to advise that although it's a Christmas campaign, we want to keep the look very fresh, minimal and design-led. Keep in mind that all of our clients are shops in the interiors industry, so they expect quite on-trend, innovative, creative design with a personable feel.
Added Thursday, July 11, 2013
Project Deadline Extended
Reason: Not happy with the designs submitted so far - all a little too flat, basic and traditional.
Added Monday, July 15, 2013
Target Market(s)
Interiors & Gift stores
Industry/Entity Type
Campaign
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Press Loft logo
Press Loft lime green accents
If other colours are used, they must be a very pale grey, dark purple or bright aqua (see images attached)
Must be fresh, clean, modern, design-led, friendly design. As there is a lot of copy, the design needs to look as minimal as possible, but still with a Christmas theme.
Copy to be used can be found in the attached images. Layout is a little flexible if you can think of a better way to showcase the key messages.
Should not have
- Must not have dated graphics
Must not look too busy
Must not look traditional/classic at all