An updated company logo for Service Tracking Systems
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This customer received 98 logo designs from 30 designers. They chose this logo design from design48solution as the winning design.
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Our current logo is about 9 years old and needs a make-over (as does our website, which is what prompted this first step). We have a lot of clients and they do know us not only as Service Tracking Systems - but also as STS, so we do want to retain that abbreviation as part of the logo. I think we probably need 2 versions - one with just STS and the other that has STS and includes the descriptive language (Service Tracking Systems).
Even though the product on our current site are limited to transportation and hospitality, we are a global, fast growing full service digital design studio, servicing over 700 of some of the biggest names on the planet. I know most of the blue-chip tech companies use blue, but don't be afraid to use red and make it pop - or a combo ... Attached is the current logo we're trying to upgrade, update, make-over ...
Target Market(s)
Casinos, hotel resorts, airports, medical centers, technology start-ups
Industry/Entity Type
It Company
Logo Text
STS (logo1) and STS Service Tracking Systems (logo2)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Abbreviation STS should be one logo and STS plus the Service Tracking Systems description as a second logo
Nice to have
- a swirl or some kind of recognizable identifier would be nice. Think GLOBAL.