• US$410

• 48 designs

• 12 designers

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Web Design Brief

Website Design Brief for http://www.losranchosguns.com/ :

Local Gun Shop Shooting For Great Website!


Professional Website redesign for a Local Gun Shop in the Southwest.

See their website below to understand who they are and what they do.

Note: This is for design only. No coding required. We want to see your ideas for a great website! This will be a FUN design and not boring like others you may work on.

Please let your creative ideas flow. We have given you a ton of info along with videos to help you understand what we are after, however we WANT your creativity to shine through in your designs!

You will be doing the homepage of this design. If you are chosen as the winner we will ask for your help with an interior page design. However for the initial phases just the homepage is required.

We are a professional company that has run hundreds of crowdsourced projects on multiple platforms. If you participate in this contest (we hope you do) you can expect great video feedback, consistent feedback, and also our guarantee that if we know your website design will not be what we are looking for we will notify you so you don’t waste your time if there is no chance of you winning.

We respect and recognize this is how you make your living and we will not play games. We look forward to an awesome contest and awesome website designs.

Design Brief:

We are looking for a fresh and professional new website design for Los Ranchos Gun Shop.

Here is their current website: http://www.losranchosguns.com/

This business is a local business where people buy firearms (guns), ammo, and firearm accessories like holsters, cases etc. Please visit their site, read about them a bit so you can understand the products and services that they offer. This will be very helpful in your design process.

They are in need of a fresh new website that needs to convey professionalism, quality business and products, and trust while at the same time having some personality and standing out. We do not want to be boring or look like every other site in our industry.

The only thing we like about their current site is the logo. We will be using the same logo.

Here are some examples of other sites in their business that have some things we like:

1. http://beararmsaz.com/ - we like this site. It is a little cluttered, but you will see it has a nice look to it. The site was down when I did this brief, but it might be back up so I did not want to you to miss it if it was working.

2. https://5280armory.com/ Please watch video to learn what we like and don’t like:

5280 Armory Video: http://www.screencast.com/t/WvIWnA4Iwwu

3. http://www.denvergunsandammo.com/ Please watch video to learn what we like and don’t like:

Denver Guns and Ammo: http://www.screencast.com/t/ZwDK6EHcGLiy

4. http://www.warhorseoftherockies.com/ Please watch video to learn what we like and don’t like:

War Horse: http://www.screencast.com/t/JzfU8QuEA

NOTE: We do not want to copy anything outright. We want to learn, model and take their ideas and make them better. We also want you to be flexible and take what we like along with your creativity to make an amazing design.

We do not want templates, themes, or anything like that. We are looking for custom design. If we feel you are just using templates as a way to win, we will just disqualify you.

Here is what we are looking for in more specific terms:

Site structure: We want an horizontal header, horizontal menu, a place for video in the upper left hand part of the site. We also want columns to help us separate the important parts of our business on the homepage into simple easy to identify parts.

Colors: Darker colors or southwest colors. Think guns (black, gray, silver) think desert (browns) etc.

When looking at colors please know that the current site and look is NOT what we are going for. We are going for a clean and professional look but also a look that is Bold. (hence the colors).

Please use complementary colors on the site that blend well together to make an aesthetically pleasing design.

Menu: Horizontal. We like bold and easy to read menu items. Don’t make it small and cluttered.

Site Structure: Clean and easy to navigate. We have a lot of content to display so we need a clean structure that breaks up the text and content areas.

Images: Please pull images from the current site or use stock footage.. We can always replace the images of course, but if you show them “their own industry” in the new design you will be closer to winning because it will feel more like “them”. We will purchase any images needed for the design once we choose a winner. We prefer Istock Photo and Fotolia as images sources.

Look and Feel: Professional. Bold. Clean. Responsible.

What we don't want: We do not want clutter, boring, or templates or themes. We don’t want too cartoony, too cute, or too fancy. We do not want to look like other companies in our industry, and we do not want anything close to our current site. Be creative!

Out of respect to professional designers who really are working hard to win if you do not follow this brief, you submit worn out themes, templates, or boring designs you will be eliminated. We are offering great prize money for this so we expect great visual designs.


Here are some words that we would use that would help describe the type of site that we are looking for:

guns
ammo
responsible
handguns
rifles
bold
southwest
friendly
customer service
trustworthy
professional


We appreciate your interest in this contest. Please let us know if you have any question, need clarification, or any thoughts on this project to share with us. We are eager to work with you if you are interested in this contest.

Thanks!

Target Market(s)

gun owners, hunters, self protection, sport shooters, people wanting to buy guns.

Industry/Entity Type

Gun

Number of Pages Required

1 page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Place for video, place for newsletter sign up, be clean, bold, professional

Nice to have

• Clean, great colors,

Should not have

• Clutter, small hard to read items, blood, violence,

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Files