• A$160

• 47 designs

• 8 designers

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Logo Design Brief

We have decided to rebrand our website to better align with our marketing strategy which is to focus on becoming a niche gift provider for children ages 0 to 5 years old. Our website is www.gogopepe.com.au (the company name will remain unchanged). We wish to move to more natural and whimsical branding colour theme, and replace the current monkey logo with a wrapped gift box (in a whimsical style). We are inspired by the colours of the attached files (specifically the "Tiffany" style blue colouring and sympathetic accent colours, but also like the grass effect shown in the attached picture). We specifically require the following:
* Combination mark style logo (whimsical style gift box), which incorporates the words "Ethical, Unique, Lovely" and "Boutique toys for every occasion"
* One colour vector version of the same logo to be used on any background
* A version of the gift box logo in a circular format which includes the words "www.gogopepe.com.au" and "Boutique toys for every occasion" (FYI - we will print these on stickers and use them for gift wrapping the toys) - prefer this to be more of an emblem style logo
* Background theme for website (preferably a floral type of image that would be used quite transparently - similar to the floral themes on the attached pictures), our background size is 1920 x 1200, colours to be consistent with the logo. This theme will also be used for onsite banner advertising, thank you cards etc.
* We are yet to update the text on our website, however the new branding and text should communicate high quality, boutique feel, ethical and sustainable.

Thanks very much for your interest in our project. Please take some time to look at the types of toys we sell - you generally won't find these toys in the stores.

Kind regards,

Hayley

Target Market(s)

Our target market is broad, from parents to aunts / uncles and grandparents. Predominately these will be middle to high income earners with a focus on sustainable, ethical, high quality gifts that are unique, classic and timeless.

Industry/Entity Type

Toy Store

Logo Text

"Go Go Pepe", "Boutique Toys for Every Occasion" and "Ethical, Unique, Lovely"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• * Whimsical style gift box for a logo
• * Text incorprated in the logo
• * A single colour vector version of the same logo
• * A secondary logo which includes the gift box logo in a circular format with the words "www.gogopepe.com.au" and "Boutique toys for every occasion"
• * Background theme as outlined in the project description

Nice to have

• Similar colour scheme as the attached images - with "Tiffany Blue" to be a dominate colour. It would be nice to incorporate the grass effect as shown in one of the images.

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Files

Download all files - 0.8 MB