• A$200

• 3 designs

• 3 designers

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Banner Ad Design Brief

I run a carshare service called GoGet Carshare (www.goget.com.au).

I have a strategy to create inbound links onto our website by creating facebook style badges which our members and bloggers will put on their website/blogs.

Members will be motivated to do so by showing off their environmental credentials, collected and calculated from our database and pumped to the badge. (see sample badges).

Bloggers and small business will receive a backlink on their badge and on our site.

If in doubt, look at facebook badges
http://www.facebook.com/help.php?page=4

Target Market(s)

Our core market is:
Inner city dwellers who dont own a car because
a) they find parking a hassle
b) they rarely need one
c) they would otherwise buy a second car, but dont really need it that much
d) hate the hassle of owning a car
e) want to save money rather than own a car

These are broken up into 3 core groups
a) people who use cars for weekend use, but dont want to buy one.
b) micsro and small businesses , such as architects or mobile IT consultants, who use it during the week for business reasons (i.e. 4 hours meeting, and its cheaper than a cab)
c) people who would otherwise have bought a second car.

With this application, we are targetting:
a) Bloggers who are interested in green transport ideas, such as public transport and cycling.
b) Small city based business who want to make a statement about how environmentally friendly they are.
c) Any of our members (customers) who write a blog.

Industry/Entity Type

Business

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Requirements

Must have

• 3 different designs, with a central box for the ''statement''.
  The design must use the same logo we have on our website.
  The central box will be configured using HTML text, so we will need the fonts for the proposed text.
  

Nice to have

• 6 different designs

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Files