• US$170

• 99 designs

• 18 designers

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Logo Design Brief

*Designers please note- this is a logo project however the submissions should be for the icon/graphic portion only. No text is needed in the design**

Need logo for an Emergency response/emergency mitigation company.
Our primary focus is water damage cleanup. (90%) of all work is water, the rest is fire,smoke, mold,
We are trying to attract single family residents/high end. we are not marketing to apartments. we do perform commercial work.


The Logo does NOT need to reflect that (say for example a image of a building, but also the logo should NOT reflect a home either. it CAN have a roof line or any other lines that portray a STRUCTURE in general but not specifically a home nor an office.

my biz name reads SAN DIEGO Flood Rstoration so this will not be a growth company outside SD. As such i wanted to go with my strengths and focus the logo on San Diego County. other components of logo are:

red on a white background
patch style is an option

a general idea is of a logo could be a red cross, with waves (as you might see on a roadway sign warning people of a flooded road for example. the logo could have lines of a structure as i discussed above and may also include the outline of San Diego County.

I think soft/rounded corners should be used to soften the logo a little bit. the red color should not be a critical red (dark) and not pink either.

lately there seams to be a trend of what i would describe "image icon" type logos, You see these types on alot of websites. they are the images the website owner wants the user to click on. For example; the call button has a phone, the tech support has an outline of a person and keyboard, etc.


I am not sure if this type of "logo" are a fad. but i like how easy they convey the message. i want a simple logo. but must reflect San Diego, Flooding OR waters, and "help" such as a RED CROSS. the red cross should have NO religious Feel or conotation

the logo should convey trust, realiabilty, answers to their problems

Target Market(s)

must own their house. highly educated, above average to high income, live inside san diego county, refined and selective. those who appreaciate quality

Industry/Entity Type

Construction

Logo Text

see above explanation - no text in logo

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• outline some how of San Diego County. this can be entirely, half, or just the coastline.
• waves or flood waters
• red cross (again it can be 80%, or shaded, or behind the flood water image etc.

Nice to have

• a structure image. like a roof line, or a square that looks like a home or office

Should not have

• no religous, one color of red but if you want red and blue or red and white

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