Community bulk buy group for renewable energy

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Contest winning design

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This customer received 87 logo designs from 31 designers. They chose this logo design from Logocraft as the winning design.

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Logo Design Brief

Watt Else is a social enterprise, At its core, the idea is an organisation which:

1. provides impartial and easily digestible information to individuals of the options for and benefits of installing green technologies in their homes; and

2. bring those individuals together to facilitate collective purchasing of technology and installation services which will provide significant cost savings.

To date we have installed solar power systems to 500+ homes in one community. Our structure means we can deploy our bulk buy model in any community throughout Australia, a website is being developed that will help communities form their own groups and we then tender to industry on their behalf.We also engage communites by holding town hall meetings and have partnered with local government to deliver this service.

A large part of what we do is provide education to homeowners on the benefits of deploying an energy efficiency strategy first before investing solar power, this approach can greatly reduce the size and overall cost of a solar system, and because Watt Else charges a fee for service, rather than a commission based on the amount spent, group members can feel comfortable that they are getting good advice rather than a sales pitch to increase commission earnings.

We intend to set up groups called "Watt the Flock" in each community, e.g "Watt the Flock Melbourne". Melbourne residents would register their interest by joining the melbourne group on-line. Similar to a lot of sites like such as living Social, Groupon ect however specifically for green technologies, energy retrofits etc.

As you might notice we are trying to have some fun here and differentiate ourselves from other renewable energy companies.

Watt Else is asking the question about a different approach to living, a different approach like how we can make decisions as community and foster that spirit.

We require a logo to reflect what we do, think you can help?

Please let me know if you have any questions.

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Updates


A little feedback, we have had a few designs back and so far prefer designs with illustrations which tell the renewable energy and community story.





Added Saturday, October 01, 2011

Some designs, really like the ones that have a little story to tell through the illustration.  I have just come across a company that do a similar thing in the US in case anyone needs help understanding business category we fall into.


www.1bog.org  


Added Sunday, October 02, 2011

Project Deadline Extended
Reason: More community emphasis on designs is needed.
Added Saturday, October 08, 2011

Target Market(s)

Communities, home owners, some business owners and councils

Industry/Entity Type

Government

Logo Text

Watt Else


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

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Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Look and feel

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Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
10 Oct 2011 08:07:24 UTC
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