• US$240

• 27 designs

• 10 designers

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Label Design Brief

HI,

we are in the category of food business. we manufacture products like, ketchup, jams, Pickles etc.

we need 3 designs in two different sizes for our product category called " Chinese Sauces"


in Pakistan Chinese Sauces are referred to

1. Hot Chilli Sauce
2. Soy Sauce
3. Synthetic white vinegar ( synthetic need not be in the front but has to exist somewhere)

we need label for all three products above.

the products are used in cooking, and as a condiment with Soups to enhance flavour.

the product is usually sold in a set, which means all three are sold together so the labels should be uniform in the pattern, but colours may vary

the target market is B class and A class customers. usually women, 25-50 years age. Married with children.

the product is sold in packing of 800ml PET bottle, with a reasonably easy to use cap than others. this cap supports the purpose of the product. it is used to make the product drip rather than free flow.


the files attach include a picture of our current labels. we need a complete make over.

Target Market(s)

women 25-50 years.

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have a chinese outlook. giving it the authentic feel for the customer. must also have the logo in the top centre of the front.
  the colour of the label must contrast with the colour of the product meaning we dontnot need an orange label on a chilli sauce bottle because that will cloud the labels visibility.
  since the bottle is PET bottle. the product will show in the back ground. see the attachment.
  Must also have the product name written in chinese
  
  1. Hot Chilli Sauce
  2. Soy Sauce
  3. White Vinegar
  
  Must also have some element of the chinese culture, maybe. this label can be an illustration format or vectors, or actual photos may also be used. depends on the design.
  

Nice to have

• nice to have a picture of where the product will be used, for example a bowl of soup or something similar. but not necessary.

Should not have

• Black colour in abundance. fonts can be black but too much black is not required. yellow also not acceptable in a huge quantity. take a look at the current labels we have. very traditional yet bold, and they also have the element that gives the feel of chinese authenticity.
  

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Files

Download all files - 10.7 MB