Online Creative&Culture Magazine with International outlook and a British accent needs a logo
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This customer received 110 logo designs from 37 designers. They chose this logo design from INGA DESIGN as the winning design.
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Logo Design Brief
We need a logo design for a new online magazine called Zayah World. This English magazine is London based and has an international perspective on the original content it provides in the following areas: Art & Design, Jewellery & Style, Home & Interiors, Travel Culture.
Requirements of the logo:
1. Logo must have the name “Zayah World”
2. The logo should either have the word "magazine" or communicate visually that it is a magazine.
3. Strap line "Discover original content that intrigues, inspires & informs" to be included
4. We would like to see designs that include the purple red in the current logo (http://zayah.world) but we are open to alternates
5. Final design of colour palette & logo must communicate feelings of creativity, contemporary, originality, elegance and class
Target Market(s)
Middle class, 30+, educated, professional, intelligent, time poor,financially comfortable. Targeted at women but has male readers too.
Industry/Entity Type
Online
Logo Text
Zayah World Magazine [Please see 1, 2 & 3 in task description]
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Logo must have the name “Zayah World”
- 2. The logo must either have the word "magazine" or communicate visually that it is a magazine.
- 3. Strap line "Discover original content that intrigues, inspires & informs" to be included
- 4. Final design of colour palette & logo must communicate feelings of creativity, contemporary, originality, elegance and class
Nice to have
- We would like to see designs that include the purple red in the current logo [uploaded or please check ](http://zayah.world) but we are open to alternates