• £105

• 18 designs

• 10 designers

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Flyer Design Brief

We are an indepedant retailer in the UK, selling Ladies, Mens & Kids Clothing, Homewares & Gifts.

Periodically we mail out a flyer to our customer database. This entitles the customer to a 10% discount along with any specific message/theme. For example; new season launch, etc.

We promote the flyer as a shopping card as it has a credit card size perforated pop out. This allows the customer to reuse the discount again and again within the time limit. It also gives the customer a sense of exclusivity.

Given the strong response we are also going to mail to similar postal addresses obtained from the postal register. These purchased addresses will not have a customer name therefore we need to capture the name upon the customer using their discount flyer. The design needs to allow for such capture.

Flyer Details
-style of flyer is to appreciate Autumn Season and to promote new autumn season stocks are now in.
-A5 double sided flyer, digitally printed and personalised
-Die cut out size; 85mm x 55mm (perforated pop out)
-Our cutomers are mainly female, however, design to appeal to male also.

Attachments:
-Readmans logo
-Cafe Fresco logo
-Opening times, terms & conditions, address/contact details.

Target Market(s)

-Existing Customers
-New Customers from same demographics of existing customers
-Mainly female customers, between ages 20-70.

Industry/Entity Type

Credit Card

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -style of flyer is to appreciate Autumn Season and to promote new autumn season stocks are now in.
  -Die cut out size; 85mm x 55mm (perforated pop out)
  -Area for Customers name, address & PPI on main flyer
  -Promote free parking
  -Promote Cafe Fresco offering Breakfast, Lunch & Afternoon Tea
  -Promote no membership is required to shop
  -To include address/contact details (see attached details)
  -To include terms & conditions (see attached text).
  -To include opening times (see below)
  -To promote new floor of Homewares & Ladies.
  -Promote that discount is only valid until 30th October (date to be confirmed)
  
  Clearly advertise that:
  -customer gets 10% off everything.
  
  Pop out card to include:
  -Logos; Readmans & Cafe Fresco
  -Area for customer name, barcode, postcode
  -State that its a Shopping Card
  -state that they will get 10% off
  -Valid until date.
  
  -Final artwork to be available in pdf, ready for printing and also orignal files.
  -Amendments to chosen design to be allowed for in project price.

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Files

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