• A$160

• 58 designs

• 15 designers

---

Logo Design Brief

We need a logo designed for a new Funds Management company based in Australia which invests globally in consumer peer to peer loans (essentially crowd sourced lending). My clients are large institutional investors with the key decision makers being CEO, CIO or Finance Directors who are typically older, conservative and risk aware or more comfortable with a familiar look and feel. We would like the logo to use established, credible and strong colours as opposed to bright colours. My website will portray the following characteristics so it make sense to align the two.

- Strong
- Clean
- Detailed/Sophisticated
- Looking out across the investment landscape, not getting stuck in the weeds
- New/fresh or changing landscape
- Success/Positive
- Good (e.g. socially)
- Familiar

I initially envisaged having 'Manning' being the first line of the logo and 'Asset Management' underneath as the latter is simply a generic descriptor not a distinctive brand like 'Manning'.

Looking at other logos to give a sense of what I’m look for, I have grouped these below with traditional finance logo’s and a few which are slightly more vibrant. While these more vibrant are great, something between the traditional and vibrant would be great. I also like the little a shape next to the name like Macquarie with the silver coin which can be used for further collateral on its own.

Some possible Logos to that I like are as follows
http://www.macquarie.com/au/corporate
https://www.credit-suisse.com/au/en.html
http://www.goldmansachs.com/?cid=PS_01_05_07_00_00_00_04
https://www.ubs.com
https://www.db.com/index_e.htm (with the square on top of it)
https://www.henderson.com/ir

More vibrant
http://logofury.com/logo/draft.html
http://www.visualobsession.com.au/services/logo-design/tropical-medical-training-indigenous-health-training-logo

Industry/Entity Type

It Company

Logo Text

Manning Asset Management

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.