Logo Design - Downtown Development Commission

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This customer received 41 logo designs from 20 designers. They chose this logo design from Jedacreative as the winning design.
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Logo Design Brief
The Downtown Development Commission of Madison, NJ is a group of appointed volunteers who work to promote economic development and public improvement projects in the historic downtown of Madison, NJ (also known as the Rose City).
From the By-Laws.
The purposes of the Commission as defined in the Borough Code Section 15-1 include:
To study the future of the downtown district in regard to its economic growth and development.
To develop plans for the redevelopment of the downtown district.
To advise the downtown community on improvements requiring private sector action.
To advise the Mayor and Council on improvements requiring local government action.
To coordinate redevelopment activities in the downtown district and foster a closer working relationship between all segments of the Madison community.
To analyze and plan for the impact on the downtown district of development in other areas of the Borough.
To meet its goals it operates multiple events each year which promote downtown businesses and raise funds for commission programs. These include the Madison Farmers Market, the Taste of Madison and Bottle HIll Day (a fall street festival).
Our current logo has been used since the early 90's. We are looking to update our logo as we celebrate our 30th year serving the borough.
Photo Gallery of downtown at http://gov.rosenet.org/agencies/ddc/photos/gallery?start=0
Additional photos at http://gov.rosenet.org/agencies/ilovemadison/photos/gallery?start=0
Updates
Project Deadline Extended
Added Monday, October 10, 2011
Project Deadline Extended
Added Monday, October 17, 2011
Project Deadline Extended
Added Tuesday, October 25, 2011
Project Deadline Extended
Reason: Our final meeting to select a design has been pushed back.
Feel free to continue to submit until the new deadline
Added Tuesday, November 01, 2011
Industry/Entity Type
Government
Logo Text
Downtown Development Commission (including "Madison, NJ" is optional)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The clock featured in our current logo (and many of the photos) has become one identifying symbol of the DDC. While not required, incorporating (or re-imagining) this element is probably a good place to start.