• £300

• 107 designs

• 31 designers

---

Logo Design Brief

I need a logo for my start-up business called Tyre-Safe. The product [provided by a 3rd party, such as www.oko.com] is a tyre sealant that stops air loss from tyres and seal punctures as they happen. You just insert a cup-full of sealant through the tyre valve in 5 mins, pump up the tyre to the correct pressure, and that protects the tyre for its lifetime. The sealant distributes itself around the inside of the tyre as the vehicle moves providing a seal that is ready to act as soon as any air loss occurs by filling the hole and sealing it. It would cost the average car owner about £50 per car. The sealant can be use on ANY inflatable tyre: car, bicycle, tractor, truck, trailer, etc. One way to think of this is as a type of insurance policy for your vehicle to improve safety [correct tyre pressure is the safest way to drive] by avoiding all the risk and hassle of a blow-out or changing a wheel by the roadside in the dark. It also saves money by optimising mileage as most vehicle tyres are under-inflated, creating drag = more fuel consumption]. So the product applies to the business market as well as the residential market or car and bike owners. I see a logo as having a tyre in it, or tyres, and maybe a bright orange element to contract with the Black tyre[s]. This is ultimately a safety product that provides peace-of-mind as well as making good economic sense. The strapline [kind of] I have to date is Tyre-Safe. Anti-puncture. Anti blowout. No air loss. Improved mileage.

Target Market(s)

All business that rely on vehicles, from farms, golf courses to haulage, quarries, delivery companies, etc. Also the private car/bike market

Industry/Entity Type

Residential

Logo Text

Tyre-Safe

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Tyre[s]

Nice to have

• Black and bright Orange as part of the colours.
  
  Maybe a hand or something under or around a tyre showing the 'protection' element?
  
  I was thinking of a Black tyre with a bright Orange line around the inside of the tyre. Also a font sloping forward showing movement?