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I updated the brief....in general the designs I'm seeing seem to harsh, jagged, corporate. Better words would be playful, casual but elegant, solid but friendly. The strong mountains seem too strong or aggressive...the wider area is known for mountains, but our geographical location isn't. I like the idea of a pathway up a hill rather than a climber or person on the hill

Looking at these designs I believe I strongly favor ones that have the icon to the side, rather than above or below, the lettering/font concept.