• US$720

• 85 designs

• 8 designers

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Catalogue Design Brief

Arboritec is an innovative and young company seeking to revolutionize and reinvigorate the wood floor refinishing industry. We make hi-tech waterborne wood floor finishes, each raising the bar in the market. We want customers to rethink what they can get out of a wood floor finish, and challenge conventional wisdom.

We see ourselves as visionary, hi-tech, consumer focused, and elite. We strive to bring the Silicon Valley business model and philosophy to the wood floor refinishing industry.

We have products for residential as well as commercial customers. Commercial customers include engineers, architects, facility owners, restaurants, retail stores, etc.

For this project, we want you to create an 8-page commercial catalog. This catalog will be used to promote our line of commercially suitable products. We would like to establish ourselves as the go to provider of commercial finishes, as this segment of the market is untapped.

The design should communicate energy, freshness, professionalism, confidence, and lightheartedness. Clean lines, soothing colors schemes.

Attached is a document to facilitate design. This document includes a draft of the copy we plan to use. This amount of copy, no more but possibly less, needs to fit in the design. The document has descriptions of a basic vision, which are guiding principles, not rules. These are highlighted in yellow on the document.

We have also provided a folder with branded images, such as product shots to place in the design. Some of these may be changing, but will work as placeholders for design purposes. The folder also includes shots of our UVElite product in action. This is the focus of the catalog. Incorporation of these is encouraged.

Stock photos are also encouraged where possible. Our vision is just an idea. We encourage creativity and re-imaginings of what we have offered.

Target Market(s)

Commercial floor owners. Architects. Retail store owners. Engineers

Industry/Entity Type

Residential

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have 8 pages
  Must Include our Logo (provided)
  Must Include copy on attachment
  Must include product shots
  Must be clean and sophisticated
  Calming/relaxing color scheme
  Incorporation of at least a few UVElite action shots provided
  

Nice to have

• 
  

Should not have

• No clip art
  No serif fonts
  No neon colors
  
  
  

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Files

Download all files - 26.5 MB