• A$300

• 74 designs

• 22 designers

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Advertisement Design Brief

We are looking for a full page Ad in Australian Rid Magazine's next issue. Targeted at more serious and largely male road riders. The Ad should raise the awareness of the business as a national provider of high end road riding clothing largely through advertising we are one of the new stockists of the Swiss brand Assos.
Simple, stylish and obtain cut through to attract attention and stop page turning. Though Assos with a good image should be able to do that

Magazine Ad: Ride Magazine Full Page Ad.
Audience: High end passionate road riders, largely male, Australia. See below for more details

Who we are and background:
Cycling & Sports Clothing – largest specialty cycling clothing retailer in Australia. Three physical stores in Melbourne and a web stores focussing on Australian sales. We have the largest selection of cycling clothing in Australia and the most knowledgeable and service oriented staff. The stores were originally more entry level product but the have expanded into higher end in recent years with deepening of Santini, Sugoi, SKINS Compression and most recently the Swiss brand Assos earlier this year. Awareness of who we are and that we have a large (est?) high end offering is not widely known.
Assos has changed distribution in Australia removing form the one previous store and giving to 10 new retailers throughout Australia including us. We believe we have the largest physical footprint and largest range.

Pitch:
Telegraph that we are the place for Assos Cycling clothing in Australia as the call to action. Anf while doing this raising awareness that Cycling & Sports Clothing has high end road riding gear including other premium brands. We have the largest selection in Australia (though several claim this - some clearly with no basis) and the best service but this is not fully known. There is not specific call to action other than Assos availability
The ad is for the national market and hence needs to bring people to the website, as well as mentioning the physical stores. Note the physical stores also give considerable credibility to our web offer. The web orders and all inquiries are handled by the stores – by our team members who assist and fit cyclists all day (as opposed to a warehouse fulfilment centre) and of course are cyclists themselves.
The ad is to run in 3 bi monthly editions aug-sep, oct-nov, dec-jan

Attached is a previous ad that was done quickly for the July Tour de France Issue (file MSC1045 CSC Full Page Ad (Ride Magazine)_HR). The elements are correct but feel feels like several separate ads rather than one cohesive whole, and that a little lacking in style. Possible treatments of this including an outer framing treatment blending of elements - or other graphic treatments. Other ads in this magazine tend to focus on image and style and maybe tech features – not discounts or sales.

Will attach another previous ad for another more budget focussed magazine. MSC1062 CSC Full Page Ad (Ride On - Aug-Sept)_Update_HR. It would be nice to keep some design elements for consistency and brand recognition as there is some cross over of membership. Note this was for a much more mass market audience and the call to actions and individual product shot were specifically for that edition and audience. Please do not include the product shown in this or the sale message

Ride Magazine demographics:

HHI: $145,208pa
Personal income: $92,510pa
76% have graduate degree or tertiary
qualifications.
62% will spend more than $2000 on cycling
related purchases in the next 12 months.
67% have purchased a product as a result of
seeing it in RIDE Cycling Review.
57% intend to travel domestically or
internationally to cycle in the next 12
months.
Metro/Regional Spilt: 67%/33%
46.6% AB profile
80% male
Median Age: 45

Output:
Trimmed size: 225mm wide by 275mm tall. (Portrait orientation)
Bleed: +5mm on all sides
File type: hi-res PDF

Target Market(s)

see above

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Style
  Feature Assos
  Sub message - through design have a range of high end brands
  Push to website
  Store locations (in some treatment)

Should not have

• Cost focus i.e. discounts

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Files

Download all files - 21.9 MB