• US$200

• 53 designs

• 20 designers

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Logo Design Brief

Background:
Image Group's client facing brand is Our Cruise Photos. They are re-branding and changing from mycruisephotos.com to ourcrusie photos.com.

Requirements: 3 logos;
Our Cruise Photos
Sub Division Logos
Mobile App Logo

Our Cruise Photos is the top level brand and sub divisions of the brand should seamlessly blend with the top level design so that new divisions can be added over time and the client immediately knows which top level brand it belongs to. FedEx is a good example of hierarchy branding of this nature.

Example Divisions:
Photo book
Get the picture
Mobile app logo

Dislikes:
The President doesn't like the new logos that have been designed. He has an approved colour palette, doesn't like the beige, can also use black. The palette is neutral, doesn't use the same colours as the major cruise lines.

They also don't like;
Drop shadows
Clip art look

Please stay away from the following colours: red, red & black, royal blue & gold, blue & white. Lighter shades can be used but these primary colours are out.

Please provide variations and examples:
Point of Sale / Poster Boards
Icon

Industry/Entity Type

Royal

Logo Text

Our Cruise Photos

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Drop shadows
  Clip art