• US$400

• 166 designs

• 47 designers

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Logo Design Brief

We opened our first grocery store 7 years ago and will open our first branch in 4-8weeks. We designed our first logo but after 7 years feel it is about time to get professional's help with it. Ideally, we would like to still retain the Apple element in the logo but it is not essential and are willing to take on a new logo. We are known for our freshness and quality. Our main items are fresh and frozen foods. We only have a relatively small range of non-food items in store. Our stores are small and we serve only nearby communities (70% customers - local residents, 30% - office workers from nearby commercial centers - who buy produce from us before going home). We would like to see designs that use green, red, brown but are open to suggestions.

Target Market(s)

Working women who cook regularly for the family, are value oriented but sometimes may indulge herself/family (or be adventurous with food)

Industry/Entity Type

Grocery Store

Logo Text

choice foods

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• open to suggestions

Nice to have

• hand drawn images of common grocery items, maybe apple, fish, chicken (drumstick?), bread, vegetables etc. Doesnt have to incorporate all so long as some are utilised (if choose only one, prefer it to be fruit or vegetables). Hand drawn images to have solid colour (i.e. prefer not to have too much details, so maybe just main lines or solid colour).

Should not have

• Clutter if incorporating images. If proposing wordmark logo, font that is too serious.

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Files