AnFit Neutraceuticals Needs a New Label Design!
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This customer received 30 packaging designs from 9 designers. They chose this packaging design from Graphicient as the winning design.
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Packaging Design Brief
Anfit is a neutraceutical line of vitamins, supplements and protein powders. We are looking for a new look/feel for our labels to really make them pop off the shelf.
Some brands we like are:
www.olly.com
www.nutrasumma.com
www.natrol.com
We are going to have square bottles and caps that will most likely be white or clear. We'd like a look/feel that uses bold colors and perhaps foil to make the design stand out.
The labels may be different colors for each product, but the general look/feel should be the same. To learn more about AnFit, take a look at www.azpharmaceutical.com/anfit.
We are also reformulating to make our products natural, organic and non-GMO. A look gearing more towards a holistic feel might work!
We have a logo that we cannot change, but we are not committed to the colors of it (Orange and green) and it does NOT have to be prominent on the label itself.
Design must utilize our icons (see website and attached files)
Anfits tagline is: Building Healthy Bodies
Updates
Project Deadline Extended
Reason: We wanted to extend this project to give designers a bit more time to work on it!
Added Tuesday, February 9, 2016
Target Market(s)
Women and Men who are serious about their health, women purchasing vitamins for family....
Industry/Entity Type
Health And Wellness
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must:
- -Utilize our icons
- -Have bold colors
- -Stand out on a shelf
Nice to have
- The "Fit" in "AnFit" should stand out