• £60

• 119 designs

• 7 designers

---

Business Card Design Brief

I want to make the card eye catching and fun. We are called International Fitness Limited and we are based in Wales. We sell, install and service all types of fitness equipment from Skipping ropes, right through the Dumbbells, Kettle bells and Barbells through to state of the art Treadmills, Running Machines and Strength Equipment. We also design and install changing room furniture and lockers.

TYPOGRAPHY
We would like to use Futrura. Futura has an appearance of efficiency and forwardness. The typeface is derived
from simple geometric forms (near-perfect circles, triangles and squares) and is based on strokes of
near-even weight, which are low in contrast. This is most visible in the almost perfectly round stroke of
the o, which is nonetheless slightly ovoid.
The lowercase has tall ascenders, which rise above the cap line. The uppercase
characters present proportions similar to those of classical Roman capitals.

TYPOGRAPHIC CONSIDERATIONS
No Strike though
No Horizontal Scaling
No Drop Shadows
No Effects
Never use less than 120% Leading

OUR CORPORATE COLOURS
BRAND GUIDELINES
We were thinking that our primary colour palette consists of the Acid Green (Pantone 382) and Process Black.

We work closely with mfitness Ltd and would like to include their name on the card somewhere. I have attached images of the other brands that we work with as an idea or the small icons I have included that illustrate what we do?. I have very kindly been given permission to use any of the images off the files that I have included below, so I hope these help. I will include these below. I would be open to suggestions if it made the card more striking Can you do it?

Industry/Entity Type

Fitness

---

Files

Download all files - 32.4 MB