After 10+ years iBooking.com needs a refresh

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This customer received 119 logo designs from 34 designers. They chose this logo design from evocative as the winning design.
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Logo Design Brief
We need a shiny new logo. It has to be striking, yet simple, and flexible enough to be used across all platforms. Our current logo has been around for 10 years and it's time for a change. We'd like to move away from red but have no strong preference for an alternative colour. Our product is a cloud based solution to provide online booking and ticketing to transport companies, sightseeing and activity companies. Our logo should reflect this.
Updates
Project Deadline Extended Reason: Hi. Extended the deadline to allow some modifications. Thanks for all your efforts so far. Added Monday, February 22, 2016
Target Market(s)
Business customers in the travel [coach and bus], sightseeing tour, and activity companies.
Industry/Entity Type
Travel Industry
Logo Text
iBooking.com
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A modern, simple typeface and a unique identity focused on either the "i" or the "b" or both...
Nice to have
- We have created a Pinterest board with a few logos we like - https://www.pinterest.com/marcuscent/ibooking-logo-inspiration/