• US$500

• 25 designs

• 11 designers

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Icon Design Brief

We are looking for someone to create a unique set of Icons to be used for a B2B (business-to-business) software application user interface for Marketing and Sales professionals. The user interface will require two types of icons: Applications icons and Tools icons.

The Application Icons represent various well-known apps that you would find on your smartphone or operating system, such as RSS, Calendar, Weather, Music, Twitter, etc.

The Tools Icons represent custom built tools that this business software provides. The tools relate to sales and marketing categories, such as segmentation, sales leads and brand.

UI Design Style:
The UI of this software is very similar to a computer desktop. The user can customize the entire backdrop with a photo or image. Therefore, the Icons will live on top of the custom imagery, on a transparent navigation strip similar to the Mac Dock.

Style of Icons:
The design direction is to create a set of icons that are clean, modern and engaging.

By ‘Clean’ – we mean simple and refined, not cluttered and clunky
By ‘Modern’ – We mean they must look sleek and cool, not dated or retro
By ‘Engaging’ – We mean the icons must be approachable and fun.

Design references: Apple, Porsche, Dyson

Deliverables:
5 Application Icons:
1. RSS
2. YouTube
3. Weather
4. Music
5. Twitter

5 Custom Icons:
1. Segmentation: A marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs.
2. Lead Generation: The generation of consumer interest or inquiry into products or services of a business.
3. Brand: The "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.
4. Awareness: the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
5. Attribution: provides a level of understanding of what combination of events influence individuals to engage in a desired behavior, typically referred to as a conversion.

Our hope is that we will then work exclusively with the winner to develop an additional 100 icons for the same B2B software application user interface.

Please note: The winner will be asked to sign an additional agreement to govern any rights.

Feel free to reach out with any questions. Thanks and good luck!

Target Market(s)

Must appeal to marketing professionals who tend to have a more polished design sensibility.

Industry/Entity Type

Business Software

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.