LYNK Logo - Mortgage Lender & Investment Fund
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This customer received 152 logo designs from 63 designers. They chose this logo design from Grapismo Brand Studio as the winning design.
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Logo Design Brief
Our company is an east coast private money lender and investment fund. We target borrowers/brokers for both new construction single family homes and rehab/fix and flip projects. Our fund also provides significant returns to our accredited investors. We need a logo that portrays security (on investments) and/or construction aspects. Target style is professional and clean/modern. Our current logo includes blue, green, black and white. Our current business card is attached as a sample. In the process of rebranding to obtain a more serious and modern appearance.
Target Market(s)
Our market is both high and lower end - construction workers and wealthy clients. Age range is from mid-20s to over 80s.
Industry/Entity Type
Investment
Logo Text
LYNK Capital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo should be clean and minimalistic. No bold fonts. Needs to be modern to appeal to a young audience but also not put off more conservative, wealthy clients.
Nice to have
- I would like to see more modern options with silver and white on dark backgrounds (black, dark grey)