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Fial Logo Design Project - Food & Beverage Service Provider
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This customer received 46 logo designs from 10 designers. They chose this logo design from Keysoft as the winning design.
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A$200
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46 designs
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10 designers
Logo Design Brief
Food Innovation Australia Limited (FIAL) requires a logo design for the new start up.
Background Information
Food Innovation Australia Limited – FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and innovation in the Australian food industry. The Food Precinct was announced as part of the Australian Government’s $1 billion Industry and Innovation Statement: A Plan for Australian Jobs to ensure the Australian food industry develops the capacity and capability to take advantage of business opportunities in the Asian (www.aussiejobs.innovation.gov.au).
FIAL is a service provider and does not manufacture products. They facilitate the connection of issues with solutions working with different providers - universities, research organisation, government and private enterprise.
Vision
To accelerate the growth of Australian food businesses, particularly SMEs by providing a multifaceted platform offering for collaborative information, knowledge and skills sharing and development essential to tap into the vast opportunities available in local and Asian markets.
Mission
Critical mass of people and ideas in the Australian food and beverage industry that collaborate to innovate and deliver quality products, services, skills or solutions to local and Asian markets.
Attributes/Values
Elements of the brand needs to capture the following:
- Represent both the food and beverage sectors and endeavor to span their respective supply chains i.e. paddock to plate
- Logo needs to reflect: openness, collaboration, novelty, continuously evolving, progressive, confidence
- Innovative product or service or skill or solution
- Geographic focus is Australia and Asia but could allude to the rest of world
- Tangible benefits – increased profitability, productivity, etc
- Quality is premium whether it is a product or skill or service or solution
- Colour theme is green and gold (Australian colours)
Updates
The company name Food Innovation Australia Limited can be included in the design.
Added Friday, July 26, 2013
Project Deadline Extended
Reason: Need more designs to consider
Added Sunday, July 28, 2013
Designers we really want the logo to stand out like the Nike brand etc.
Added Tuesday, July 30, 2013
Target Market(s)
Food and beverage industry including suppliers to this industry
Industry/Entity Type
Government
Logo Text
No text please on the logo
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elements of the brand needs to capture the following:
- Represent both the food and beverage sectors and endeavor to span their respective supply chains i.e. paddock to plate
- Logo needs to reflect: openness, collaboration, novelty, continuously evolving, progressive, confidence
- Innovative product or service or skill or solution
- Geographic focus is Australia and Asia but could allude to the rest of world
- Tangible benefits – increased profitability, productivity, etc
- Quality is premium whether it is a product or skill or service or solution
- Colour theme is green and gold (Australian colours)
Nice to have
- Map of Australia and Asia