Refresh
Health care startup that needs to WOW bone marrow doctors with presentation brochure
Want to win a job like this?
This customer received 27 brochure designs from 8 designers. They chose this brochure design from Achiver as the winning design.
Join for free Find Design Jobs
-
US$160
-
27 designs
-
8 designers
Brochure Design Brief
We need a brochure to compliment our in person presentation to Transplant Hospital Directors. The design needs to feel contemporary and clean. We need to convey a very professional operation that embraces technology. We want to break in as a modern company in an industry that has historically been non-profit and a little dull.
Our website is hemeos.com
I've included an early brochure we had from our site. We like our logo. The "Hemeos blue" in the logo is #7CD9DA in Microsoft Office products
I envision the brochure having two folds to reveal three pages. Ive added some of the text and images we will use.
The charts and graphs included in the attached ppt. can be modified by the designer but we want to capture the information in the final design.
Target Market(s)
Transplant Center Physicians
Industry/Entity Type
Healthcare
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a foldout brochure with at least three pages.
- Emphasis on our key competitive advantages, minority donors (80%), predominantly male (70%) and average age 21. This needs to be emphasized.
- I want to show that we will be a cost leader in the industry as well.
Nice to have
- I like the idea of a pocket or some means to attach a personal letter to clients on the inside. Not sure if that would work with the flow of the document.
- Websites whose design we LOVE:
- http://www.pascalmetrics.com/solutions/overview/
- http://navantigroup.com/
Should not have
- I dont want plain stock photos of people looking straight at a camera smiling. This feels like a non-profit trying to elict sympathy. Compassion for patients in a core value of the company, but it should still feel like something that is modern and new and a change to the current industry
