• US$160

• 108 designs

• 33 designers

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Logo Design Brief

Please create a logo for a dermatology medical practice. The practice will provide both medical (acne, skin cancer, rashes, etc) and cosmetic (laser treatments, botox, fillers) services.

We would like the logo to invoke two strong themes or ideas:

1) Paragon (n): a person or thing viewed as a model of excellence.

2) Colorado,USA, where the practice will be located. Include some reference to the Colorado's Rocky Mountains or the active Colorado lifestyle.

We're looking for a modern look that isn't completely abstract. One idea - which you can use or ignore - is for "Paragon Dermatology" to be textually differentiated from "Skin Care" - the former representing the medical field, possibly with a serif font, and the latter for the cosmetic perhaps with a script font.

The initial plan was for a mountain peak centered over the second A in "PARAGON". This peak or summit idea tied nicely into the concept of paragon. In fact the logo for http://www.frdermatology.com/ was almost exactly what we were drafting in early versions (before we realized it was already taken).

Color gradients are fine, but only if they can modified into a two-tone logo without much effort.

Target Market(s)

General public in Northern Colorado.

Industry/Entity Type

Doctor

Logo Text

Paragon Dermatology and Skin Care

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong, modern feel that inspires confidence.
• A shape that can stand alone and feel familiar without the text. In other words, more than a triangle.

Nice to have

• Component elements that can be used for sub branding.

Should not have

• Anything related to the old American West, cowboys or the frontier. Too old.

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Files

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