THE SPARK SHACK - start-up needs a LOGO

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This customer received 38 banner ad designs from 9 designers. They chose this banner ad design from Chris Mair as the winning design.
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Banner Ad Design Brief
THE SPARK SHACK is the newest concept in technology workshops for people of all ages. We are looking for a LOGO design.
We help people connect ideas, technology, & creativity in hands-on learning workshops. Come to the spark shack to turn your ideas into realities.
We offer access to the latest and greatest technology and expert professional support in a cool and inviting retail ambiance.... Have a coffe & bring your friends.
Get on our computers and draw and 3-D print out your latest idea for an iphone case.
Have an idea for the next gadget... come to the spark shack. Use our electronics kits and computers to make a prototype.
Think of Apple genius bar meets Starbucks but for all sorts of technologies... that otherwise you may not even know exist.
Parents may sign their kids up for robotics, Teenagers will take the "Design and 3-D print your own personalized iphone case". Adults will drop-in to learn about the latest and greatest apps that all small business owners should be using. Kids of Boomers will offer their parents a course on how to use the iPAd for everyday use.
Our retail space is technology focused, but not intimidating.
It has multiple workspaces that focus on collaboration it needs to be cool and inviting to people of all ages. Think Google offices...
We tried to select a name that was catchy and embodies our vision:
the spark - new ideas, innovation, learning
shack - hands-on, build things, great place to hang out
We are located in Alberta Canada, but think our concept is interesting on a global scale.
We look forward to seeing what this concept might look like in the minds of all the professional designers out there!
Updates
Hello Everyone,
Added Tuesday, August 13, 2013
Target Market(s)
people of all ages - men and women, girls and boys
Industry/Entity Type
Small Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We think that we want to keep "the" in the logo, but imagine that it could be just a smaller part of the logo.
We kind of like the idea of red and metal looking with wood colors like shack... but we're not sure if red is an appealing color to others so we're open to your design expertise. If red signifies danger or stop it may not be the best...
In our facility people have access to professionals, but we don't want to be too intimidating.
Should not have
- We don't think that we want anything to literal like an image of a computer, light bulb or shack in the label. The font needs to be easy to read from a distance. Nothing that will be dated (font or image) should be used.
We don't want too many colors.