Optimal Home Loans needs a logo design

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This customer received 71 logo designs from 30 designers. They chose this logo design from kmatt as the winning design.
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I need a logo for a Brisbane based Mortgage Broker business called Optimal Home Loans.
Optimal Home Loans is a mortgage broker business that helps customers find the best deal in home loans and banking packages. We also coach our clients on how to get the most out of their products. We are passionate about educating our customers to help them reduce debts faster than contracted terms.
I would like to see designs that use a light blue colour. The final design should reflect a new, simple, fresh broker business.
Target Market(s)
Home buyers, Property Investors, General customers wanting to refinance home loans, People wanting to explore ways to reduce debts
Industry/Entity Type
Finance
Logo Text
Optimal Home Loans
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like a Fresh, simple, elegant, professional logo. I want something that says Optimal Home Loans is serious about business but not boring and old school.
Nice to have
- as above
Should not have
- No cartoons/characters. Nothing that looks too serious. No logos with houses