Logo/brand design

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This customer received 48 logo designs from 19 designers. They chose this logo design from Graphic Device as the winning design.
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Logo Design Brief
I need a logo design for identity and brand development. This would be a logo design for a new bar and grill restaurant I am opening called "GridIron". I would want to use the logo for various applications in branding such as signage,menus,uniforms,napkins etc. I would need to see at least three concept designs as colour visuals and thereafter supplied in PDF files.
I want to incorporate in the design an image of a Texas Longhorn cow skull and horns. I don't however want it to look like a branch of a Hells Angels Chapter. The restaurant will be in an urban stripped back retro/industrial look with bare concrete columns, old wood floors and bare ceilings with exposed air conditioning trunking, as seen in many New York warehouse type buildings.
GridIron will be a steak/burger operation appealing to both children and parents.It will have a long bar with an open theatre kitchen and bar dining. It will be a fun place with maybe a table tennis table in the middle of the room. It will be affordable but cool....
Updates
Project Deadline Extended
Reason: to enable feed back from designers.
Added Thursday, August 08, 2013
Target Market(s)
Teenagers, young adults and cool mums and dads.
Industry/Entity Type
Air Conditioning
Logo Text
GridIron Bar & Grill
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to be used on napkins, workwear, shop front, menus etc.