• A$160

• 100 designs

• 25 designers

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Logo Design Brief

We are a company producing a new kind of iced tea. We take high quality tea leaves and cold steep them to produce a refreshing and sugar free beverage. Iced tea, but all natural, no sugar, no calories. Our teas are Chinese varieties - greens, whites and oolongs.

We need a logo to take our business to the next level. The logo needs to resonate with consumers and be attractive for businesses that stock the product.
Target customers - young, health conscious people who are interested in trying something new.
Logo usage - the same logo will be used on all our tea products (our packaging will be 400-600ml bottles), website, business cards
Brand attributes - our brand emphasizes natural, and as such the colour palate should too. Think principally natural neutral colours (browns etc) with highlights in greens and yellows. Avoid artificial colours like pinks, purples, blues.

We are wholesome, but not old fashioned - we take a traditional ingredient and present it in a fresh way.

Imagery - we like tea related imagery such as tea leaves, fresh water, tea plantations. But considering this is a cold drink we do not want tea pots, tea cups etc.

Target Market(s)

young, health conscious people who are interested in trying something new.

Industry/Entity Type

It Company

Logo Text

Steeped

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo text "Steeped"

Nice to have

• Emblem logo (it will stand out on packaging)

Should not have

• Hot tea imagery - tea pots, tea cups, hot water - it is a cold drink.