The Carbon Report, an online carbon audit application, needs a logo design
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This customer received 42 logo designs from 11 designers. They chose this logo design from JohnM. as the winning design.
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Logo Design Brief
sustainableIT, an IT consultancy that specialises in technologies to enable carbon reduction in business, has developed a cloud based carbon footprinting and reporting application called THE CARBON REPORT (www.thecarbonreport.com). The value in the product lies in it's simplicity, so we would like that to come through in the logo design. While we do play in the sustainability field we prefer to stay away from any "green" branding and would rather the design reflect our technology offering. The logo design can fit in with the current website look and feel, however we also welcome any logos that challenge this existing design. The current colours we use for the brand are red, dark grey and white, however this is not set in stone.
Thanks you for all the designs submitted to date. Before making a final design there are two more ideas/themes we would like to explore: the first being a puzzle and the second being a logo that focuses on the reporting elements of our solution. We welcome any new ideas!
Updates
Project Deadline Extended
Reason: We have extended the deadline to close on a working day.
Added Friday, October 07, 2011
Target Market(s)
sustainability managers, carbon consultants, businesses and enterprises
Industry/Entity Type
Sustainability
Logo Text
The Carbon Report (no preference on upper/lower caps)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- leaf, tree, green, footprint