Coconut Water Packaging Appealing to Hispanic Consumers

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Packaging Design Brief

This is a design for an aluminum can containing coconut water with pulp

Brand Name: Cocochito Coconut Water
Details:16.5fl oz (490ml)
Image: Animated man standing on a beach drinking out of a green coconut with a straw wearing sunglasses
Blurbs: "with pulp" "agua de coco con pulpa"
Background: Beach setting, sand, palm trees and ocean
Die cut attached

Target Market(s)

First and second generation Hispanic, Spanish speaking and price conscious consumers


Look and feel

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Masculine
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Conservative
Economical
Upmarket

Requirements
Must have
  • Brand Name: Cocochito Coconut Water
Nice to have
  • beach setting, refreshing feel

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