Coconut Water Packaging Appealing to Hispanic Consumers
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This customer received 35 packaging designs from 7 designers. They chose this packaging design from Luz as the winning design.
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Packaging Design Brief
This is a design for an aluminum can containing coconut water with pulp
Brand Name: Cocochito Coconut Water
Details:16.5fl oz (490ml)
Image: Animated man standing on a beach drinking out of a green coconut with a straw wearing sunglasses
Blurbs: "with pulp" "agua de coco con pulpa"
Background: Beach setting, sand, palm trees and ocean
Die cut attached
Target Market(s)
First and second generation Hispanic, Spanish speaking and price conscious consumers
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand Name: Cocochito Coconut Water
Nice to have
- beach setting, refreshing feel
Files
PDF
Cocochito Die Cut Wednesday, 27 April 2016 18:55:44
Wednesday, April 27, 2016
Payments
1st place
US$160