• A$300

• 67 designs

• 28 designers

---

Logo Design Brief

Little Red Compass is an online directory of businesses, organizations and institutions catering to children from infants to teens.

The web site is currently being developed and I have attached a sample of the website header in MS- Word for your information (this is to be used as reference in relation to how the logo would fit it).

The logo should be…
- simple and clean (not busy looking)
- contemporary (not tacky)
- fresh
- fun (indicates website has to do with kids)
- lively

The logo will be used on the website, business cards, corporate merchandise and gift packs.

Target Market(s)

Audience/Users
• Primary users are parents with kids ranging from new born to late teens
• Parents-to-be
• Anyone looking for goods and services for kids and parents (e.g. gifts for nephew or baby shower present)
• Teenage kids

Customers
• Our customers will be businesses providing kids related products and services
• Organizations catering to kids and parents

Industry/Entity Type

It Company

Logo Text

little red compass .com.au

---

Logo styles of interest

---

Requirements

Must have

• • The following colours may be used for the logo (olive green, dark/blood red, tan, black, grey, white, off-white). It is important that the colours selected must compliment with the overall look and feel of the website.
  • Allow a space for a tag line which may be added in future
  • Incorporate a sketch / illustration of a compass in abstract form in the logo (must be simple and modern but nothing too outrageous or tacky).
  • Must be adaptable / flexible as the logo should look good in either a dark background (e.g. dark shade of olive green, black) or a lighter background (e.g. white, light shade of olive green)

Should not have

• Logo must not be…
  • Tacky
  • Busy looking
  • Too outrageous

---

Files