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Logo Design Brief
Roz and myself Emma would like a professional and scientific logo for our new Canine Conditioning Academy CCA. We provide courses for professional dog chiropractors, massage therapists, osteopaths and physiotherapists to learn canine conditioning and fitness programmes. Our current web site which will be re-branded is www.pawdimensions.com.
We teach 1 day workshops to 18 month diploma courses. We would like the logo to reflect our scientific and professional approach so NO paw prints or cartoon dogs please.
Key points:-
Professional
Scientific
Education/learning
Sport
Conditioning the dog from the inside bones muscles whole body
Our idea is the words with a running dog over the top of them that changes from the outline of a dog showing the shadow of a skeleton then the next dog showing the shadow of the muscles and the next dog as a complete dog, So 3 dogs changing. OR one dog with hind skeletal, middle muscle and neck/head normal would also work. Our moto is “strength from the inside out” so this is to reflect that we are conditioning the skeletal and muscular (soft tissue) of the dog to get the best outcome as far as fitness and conditioning a dog goes. If our moto could be on the logo too or an option this may work ??
The outline of the dog should be the same for all the images and the face and ears should be there with the correct skeleton just showing through, then again for the superficial muscles. This logo will be for our website and advertising and paper work, however we realise we will need a slightly different logo for our clothing, so perhaps coloured dogs?
The PawDimensions logo is our logo now and this will be a re-brand. We still want to keep the colours of the PawDimensions logo so Teal - Blue and lime green. However other logo colours may wow us ?? It has to reflect professional and scientific theme.
If we could have the logo as letters CCA and words Canine Conditioning Academy and the dog or dogs together and also the ability to use them apart as well would be a bonus. The dog could be leaping up the side of the letters or running over the top ??
Overend Orthopaedic is my clinic logo. Redanimo dogs is Rozs clininc logo and PawDimensions although we like it a lot the Paw print doesn’t work anymore for us. But the compass part is great symbolizing working your dog in all directions.
Target Market(s)
Canine professional physiotherapists, osteopaths, massage therapists, chiropractors
Industry/Entity Type
Education
Logo Text
Canine Conditioning Academy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
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Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- dogs showing skeleton - muscles and then complete body showing we train the dog from the inside out. CCA letters prominent
Nice to have
- form function fitness
Should not have
- Paw Prints
- Cartoon Dogs