County Legal Support Services delivers "affordable access to justice" - needs a logo designed

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This customer received 202 logo designs from 69 designers. They chose this logo design from Aeidan as the winning design.
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We need a logo that reflects the partnership's ethical and professional standards. It needs to stand out from competitor services. We would very much like to have designs which use a combination blue, black and white. The logo may be better presented as a monogram of the initials CLSS, incorporating our strapline, which is "affordable access to justice". The final design needs to convey professionalism, high standards, competence and reliability.
No one should be denied access to justice on grounds of affordability. At County Legal Support Services we provide affordable, ethical and high quality legal support to small and medium sized business, litigants in person and consumers who have difficulty bringing an action through more traditional, yet costly means, such as solicitors. CLSS acts as a McKenzie Friend to clients who wish to obtain justice through the civil courts, many of whom will fall outside the criteria for the provision of legal aid. CLSS aims to provide this support for such clients using a legally recognised practice which will not price them out of a chance at justice. Our services include advising clients on their legal position, drafting legal documents such as Letters of Claim, Defence to Claim and other court applications, providing advice and support throughout the court process and attending court with the client to give moral support and quiet advice during a hearing. CLSS will not conduct cases for clients, but will assist the client in all the casework necessary to achieve the client’s desired outcome.
Our competitors can best be described as any practice offering legal services or legal support services. This will include some UK Solicitors and those who provide support to Litigants in Person, such as McKenzie Friend services. Check this link which provides URL for other providers of legal services:
http://www.mckenziefriends.directory/index.html
Target Market(s)
Younger people who need help dealing with defending themselves at county court, or with taking others to county court in litigation cases or with complaints against suppliers and/or local government.
Industry/Entity Type
Legal
Logo Text
County Legal Support Services "affordable access to justice" or CLSS "affordable access to justice"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Impactive, attention-grabbing design which conveys professionalism, quality and high standards. Design needs to be elegant but modern.
Nice to have
- Good to see a logo which incorporates the initials of the business name, which would be CLSS, with the strapline woven into the design - the strapline is 'affordable access to justice'
Should not have
- Should not have illustrations or designs which incorporate:
- Scales of Justice
- Judge's Wigs
- Quill Pen & Parchment
- Gavels
- Silhouettes of people holding hands
- Arms round shoulders of 'victims'
- All of these are over-used in the market and it's not what we are about