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CharcoalStore, Charcoal bag packaging and brand
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This customer received 145 packaging designs from 24 designers. They chose this packaging design from Daniel Lopez Denham as the winning design.
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US$830
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145 designs
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24 designers
Packaging Design Brief
I'm looking at a package design for 10 KG/22 pounds of charcoal.
The design must include a name that is catchy and conveys quality, heat and low ash. The name must not violate any trademarks or tradenames. One of the best resources to view other packaging is the Naked Whiz website. www.nakedwhiz.com
Two colors only and one must be red which will be printed on a kraft paper bag. The name CHARCOALSTORE.COM must be prominent and also list our website of www.charcoalstore.com.
Updates
Here is some wording for the front of the bag and it can be in any order. Make it look GREAT! Use the name "Inferno Charcoal", but the Charcoalstore logo should be the most prominant. Hi Heat, Low Ash, Long burning We will need some wording on the back and sides, but it's primarily just text and we won't worry about it until later. A UPC code will be necessary also. Thanks, Dave Naas
100% Natural Hardwood Lump Charcoal
Restaurant and Competition grade
No additives, No fillers
Non sparking
Easy lighting, use a chimney starter
Mild flavor profile
Added Thursday, October 06, 2011
A number of the designs are using full coverage ink.
Please limit the amount of ink coverage to no more than 25% ..
It becomes very costly to use 100% coverage.
Thanks!
Dave Naas
Added Monday, October 17, 2011
Thank you to all the fine designers.
It was an extremely difficult decision for us. One fine designer was knocked out of the competition by our attorneys and we also received notice from the same attorneys that our brand of "Inferno Charcoal" won't work...
I'll be posting another new logo design for branding of the charcoal at some point.
Kindest regards to all.
Dave Naas
Added Tuesday, October 25, 2011
Target Market(s)
End users, restaurants, resorts, competition cookoffs
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.