• €231

• 230 designs

• 35 designers

---

Logo Design Brief

Need professional logo for a new marketplace for buying & selling used vinyl records, musical instruments, audio/hifi/dj/recording equipment and (pop) culture paraphernelia (think Etsy, eBay, Discogs)

Check my instagram account to get a feel of the audience & content:
---> https://www.instagram.com/nearmintvinyl/


IMPORTANT: I need also some designs that do are NOT based on an icon of a vinyl record, but are based on the idea of marketplace / trading / buying & selling music, on nostalgia, on buying memories, of playing music / listening to music / making music... Get creative, folks!

**** UPDATE TO THE BRIEF 21/03/2016 ***
The purpose of any logo is of course to:

(1) IDENTIFY THE BRAND

NEARMINT is a europe)based peer to peer music marketplace & discovery platform, dedicated to music junkies and people who live & breathe (& make) music. It's about nostalgia, but also about taking the time to enjoy music, to relax, to discover, to share).

(2) DIFFERENTIATE FROM THE COMPETITION

we are not just an online record store. we bring people together, and create unexpected musical encounters. like finding a treasure in an old attic.

(3) CREATE MEANINGFUL ASSOCIATIONS in the minds of its customers

The brand should be associated with coolness but not with empty copycat hipsters. It should welcome people of all ages and all musical tastes, although the audience is mostly male & older than 35). Buying on Nearmint should be like giving yourself a present, maybe in a sneaky way without your wife knowing you are spending too much money on records. You are giving yourself the gift of music.

Target Market(s)

(1) consumers: people who buy or sell used vinyl records, musical instruments, gear. Musicians, music lovers, collectors, dj's, music journalists, bands
(2) small independent record store owners.
(3) concert venues

Industry/Entity Type

Music Download

Logo Text

NEARMINT or N/M (tagline: "the music marketplace")

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• logo should be easily usable as instagram profile pic (so in a ROUND context, but the logo itself should not be round, since it is will be mainly used in a straightforward straight / rectangular website design.

Nice to have

• use of a headphone icon in the design
• ... but not a must, any creative idea is much appreciated :-)

---

Files

Download all files - 14.0 MB