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Create logo for premium tennis bag company
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This customer received 157 logo designs from 29 designers. They chose this logo design from esar as the winning design.
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£120
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157 designs
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29 designers
Logo Design Brief
We need a logo for a new premium tennis bag company called Epirus London. We have an existing set of design options that require some tweaking, so this brief isn't starting from scratch.
We are happy with the style / size / composition of the logo font but we aren't happy with how corporate and disconnected the icon sitting on top of the font looks in tandem with the text.
Can you improve the design so the icon is grounded using an outline or background color (or using a third approach) so that the while the icon design is obviously connected to the text, it can stand on its own in equal terms? We would like to keep the Xi shape of the icon, but are open to having the style tweaked to make it look less corporate. The options shown in the attachment try to achieve this but aren't successful.
The main application of the icon part of the logo will be on the exterior of the bags in a subtle location. As a result, the icon can't have too much intricate detail that would get lost in the physical application on the bag.
Updates
Project Deadline Extended
Reason: Waiting on some final iterations on submission to come through before we choose. Thanks for your patience !
Added Saturday, April 9, 2016
Target Market(s)
The target market is country club tennis players and players that used to play competitively and are now working professionals
Industry/Entity Type
Sporting Good
Logo Text
Epirus London
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must have the company name - Epirus London.
- It must also have the Greek letter Xi:https://www.google.co.uk/search?q=greek+alphabet+xi&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwiTjOH75NLLAhVMXRoKHe0iDgUQsAQIKA&biw=1440&bih=761
Nice to have
- We want to keep the logo looking fresh and modern, but not too corporate. Brands like Tory Burch, Mulberry and Lululemon are worthwhile references.
- We also want to see both a lock up of the text plus icon as well as each element presented individually.
Should not have
- Although the positioning is premium, we don't want a logo that is overly elegant with small details that would be lost on when applied on the bags.
- We also want to avoid ay explicit reference to tennis in the logo so it sends a more generic message