Design the Logo for a newly established company: ECOFAST Construction; a building contractor produci
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This customer received 129 logo designs from 30 designers. They chose this logo design from Kangaroo as the winning design.
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Create a logo with possible inclusion of brand line/ slogan; Focusing on creating the logo (wordmark, or brand name with symbol/icon) with related corporate color(s). We plan however on developing a complete branding exercise which will include company identity elements such as website, letter heads, business cards, brochures & flyers, T-shirts, etc…);
Wordmark vs. Symbol; considering that this company is new, the name ECOFAST Construction needs to be the brand thus one can consider simply a logotype; If brand name is too long, we may assess using ECOFAST on its own, whether as a logotype or associated with a symbol; But Construction /Slogan need then to be included somehow.
Must be flexible to apply on various backgrounds
Target Market(s)
Base is in the United Arab Emirates, a middle-eastern gulf-based country;
Expansion and growth may include other gulf and Arab countries in the region
Industry/Entity Type
Construction Company
Logo Text
ECOFAST Construction
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Besides the logo, it is important to get an explanation for the logo created;
- Why you chose the colors, the fonts, the shape, the icon (if applicable), the background (if applicable), etc...
- Also, kindly stay away from run-of-the-mill designs that exist out there... Research that sector briefly; use terms like Cold-Formed Steel Houses; Light Gauge Steel Construction;
Nice to have
- relevant color(s), snappy layout, ability to be understood by regular people; We may consider some adaptation later to include an Arabic reproduction as there are some entities that choose to have that extra reach to audience whose first language is Arabic.... So you may want to make some spatial provision for it (not necessarily design it....
Should not have
- logo that stretches horizontally too much...avoid rainbow approach for colors;