• £300

• 25 designs

• 16 designers

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Logo Design Brief

The website: TheWay4ward.com
The Business: This is a brand new health, fitness and lifestyle challenge that will completely change your body and mind-set in 120 days.

It combines 4 essential elements for achieving this aim:

1. EXERCISE - Provide the best exercise workouts for cardiovascular and resistance training - when to do them and how to do them in order to minimise the time you work out for maximum results.

2. NUTRITION - To provide a straightforward nutritional plan that will work for everyone. It also provides information and justification as to how and why this is the very best way of eating to speed up your metabolism, increase your basal metabolic rate and how it can be sustainable for the rest of your life. It must be flexible and not limited; one where eating the occasional high calorie meal is not just allowed, it is mandatory!

3. SUPPORT - You must have a clear and defined start date for your new life; as well as the support of other people who are on the same program; either at the same point as you, further on or new to it. But being part of that support system is essential in your success as you share in the success of others and provide support to those who need it. To teach is to learn again!

4. MINDSET - Finally, and perhaps most importantly, the change of your own mindset. To be able to eat healthy food and enjoy it. To do exercise and love it. To see those eating the junk food you use to eat and pity them. To change your perception of you. To value and respect yourself and set a positive example for all those around you. To become the person you have always wanted to become and have the physique you have always wanted to have. In order for your change to be permanent; it must come from the inside.

This information will not just be handed over in one big, book sized, chunk of information. I have worked for the last 5 years as a college lecturer and I know that that is not how people learn. So this program will develop as you develop. It will give you the information you need when you need it and allow you to take onboard that information and develop life long patterns and habits that will guarantee success.

Based on the current trial I am running, the results look amazing and I believe it is because this program puts the emphasis on the person taking part. They have to answer questions to get to the next stage of the plan and this ensures learning is taking place. The mutual support has also been a really big factor. I have had great feedback on how well the mind-set of the participants has changed towards food and exercise.

I know this may be a long brief; but I think it is a complex new product and one that should stand out amongst the sea of other health and fitness programs out there.

Target Market(s)

Anyone who wants to improve their health and physique.

Industry/Entity Type

Training

Logo Text

(None provided)