Logo refresh: European association of refrigeration, air conditioning and heat pump contractors

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This customer received 93 logo designs from 36 designers. They chose this logo design from ambi as the winning design.
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We are AREA, the European association of refrigeration, air conditioning and heat pump contractors.
We need to refresh our existing logo to express a more modern, fresh look.
We do not want a complete change. The desired result is that people still recognize that it is AREA when they see the logo.
More info:
- contractors are the essential link between end users and manufacturers and they ensure the highest level of reliability, energy efficiency and cost-effectiveness.
- AREA activities: education & training / certification, promotion of technical evolutions, environmental protection / tackling climate change / energy efficiency, recommendations and promotion of professional techniques & high-level standards.
http://www.area-eur.be/
Updates
Project Deadline Extended
Reason: Internal approval mechanism.
As an European Association, all decisions regarding the image/identity of the association need to be approved by all members, and the process of doing so takes time.
Added Friday, April 8, 2016
Target Market(s)
European policy makers, other associations in the industry, our members and potential members (national associations of contractors)
Industry/Entity Type
Air Conditioning
Logo Text
AREA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some elements from the current logo
- Cooling elements