New logo for NewMediaRules Communications (Revised 4/2/16)
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This customer received 80 logo designs from 25 designers. They chose this logo design from LDYB as the winning design.
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Logo Design Brief
Need a creative, flexible design suitable for online and print use against white and colored backgrounds.
Note that it is one word, with capital N,M and R. Public Relations is secondary. "New" defines "rules" rather than media. Core message is that the rules of media are changing, and we stay on top of the industry to continue getting results even as the rules change.
Also, please note that the name of the company is NewMediaRules Public Relations, not NMR. I'm liking some of the NMR designs as a graphic element, but NewMediaRules has to be in the logo.
Finally, see color changes under "Nice to have" due to my color blindness. Sorry!
Target Market(s)
Auctioneers, corporate public relations professionals, business owners
Industry/Entity Type
Communications
Logo Text
Public Relations
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Type must be clear and predominant over any graphic elements. "Public Relations" is secondary to NewMediaRules. Prefer to use "Public Relations" as a tag line.
Nice to have
- Prefer blues and deep greens. If feasible, would be great to make "new" and "rules" a different color (or different intensity) than "media" to convey the "New rules" message.
- Please note that I have had to change the colors around a bit. This is due to my color blindness -- I hadn't selected what I thought I had. Sorry!
Should not have
- No design separating NewMediaRules into three words will be considered.
- No design in all caps will be submitted.