• US$200

• 54 designs

• 20 designers

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Logo Design Brief

We need a logo design for the Santa Monica Daily Press, the Daily newspaper and news website for our hip, urban, beach, tech-centric city that is on the westside of Los Angeles.

When you see images of Santa Monica, you typically see the Santa Monica pier, Third Street Promenade, or images of our beach culture, surfing, skateboarding (was invented here), muscle beach.

I'm looking for some thing clean, classic that speaks to the traditional role of a newspaper, but is updated and represents our town.

Our model is not a subscription model, it's a free paper...which is the only print model that is working right now!

Our url is smdp.com

Target Market(s)

local readers, liberal town, international tourists, 100K+ earners, 95% educated.

Industry/Entity Type

Progressive

Logo Text

Santa Monica Daily Press

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Logo styles of interest

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Requirements

Nice to have

• it would be great if the url was incorporated in the design. our logo runs across the paper horizontally (see smdp_black), but we also have the need for a more square logo for apps, promotional items, etc.

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Files

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