appilee - fintech startup logo design
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This customer received 102 logo designs from 43 designers. They chose this logo design from airborne as the winning design.
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Logo Design Brief
Our website is at appilee.com. We're in the dull, boring payment industry but we're bringing the joy to business with appilee. We start every project with the human in the middle, not technology or business data.
If we can solve a problem well for a small business owner, then that's success for us. We want to help small business grow their business, make their lives easier and bring back the purpose and meaning that they went into business with again. Interaction (listening, adjusting, delivering) is a big component of what we do every day.
We have a logo today but it doesn't carry across mediums well and has not as impact as we would like it to be.
We're an exciting startup doing great work. We'd love others to want to be part of us (break out of corporate!!). We want a logo we can gather around and put on everything we do to represent us but also to let others identify us instantly. An emblem, a call sign, a badge for our gang.
Hope all that makes sense. Thanks for bringing your energy to making our logo awesome!
Target Market(s)
Companies in the payment industry who are looking for a partner who is creative, different and gets results.
Industry/Entity Type
Technical Service
Logo Text
appilee
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Stylized upper case A only as a logo. This is too common and the name of the company is all in lower case.