• A$160

• 48 designs

• 15 designers

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Logo Design Brief

uSwim is an online, global resource for teaching children to swim. We wish to relaunch uswim.com with both a strong "corporate style" logo for the overall uSwim brand (in the style of uber, spacex, deloitte, etc), along with another logo providing an identity for our "Steps" program (children's swimming). These logos should have similar identity though "Steps" should gain an image which resembles steps (like stairs/stages in a program). Reason why is the program is broken into steps/stages which allows people to easily achieve the end goal. Colours like blue, grey, purple, green would be good. Please no yellow or red. Minimal Style. Corporate logo's desired positioning is "the global authority on children's swimming" but the "Steps" logo can become a bit more approachable with the graphic, but not too "kiddy".

Target Market(s)

international, parents - female skew

Industry/Entity Type

Online

Logo Text

uSwim + uSwim Steps

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• uSwim name with capital S

Nice to have

• range of 2d and 3d options for "steps" icon.
• child like character/representation in the "Steps" logo, moving up stairs/stages.

Should not have

• red. yellow. orange. brown.