Brochure Design Project

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This customer received 57 brochure designs from 9 designers. They chose this brochure design from JCR as the winning design.
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Brochure Design Brief
This will be a tri-fold full 8.5x11 brochure that will be distributed and sitting in Oncology offices all throughout the US. It is a lead generation and referral designed piece that it to target all patients, Cancer primarily, but all critically ill patients and seniors above the age of 70. We want our service to go beyond just a financial transaction, we want to educate patients of their rights within a life insurance policy and if we cannot help them personally, do want to assist them by referring them to other agencies and non profits than can. ( I want to redesign the brochure attached, it can be very similar and need only minor changes to content, but would welcome all suggestions on improving message, and in gaining attention, picture substitutions and change of colors, along with the layout itself can be improved upon, and I need this piece to look very professional and appropriate for medical offices. I will be needing assistance on several upcoming projects and will also have great printing demands.
Updates
Project Deadline Extended
Reason: Sorry the initial deadline was insufficient time and I am knew to this service. Thank you for all that respond and look to establish a long term relationship for various projects.
Added Monday, August 12, 2013
I have increased the amount being paid and guaranteed payment to the winner.
Added Monday, August 12, 2013
On the back of the brochure, I do not want a picture of a hospital patient on deaths door. This is my call to action page, so I'd like to maybe see a picture of maybe people waiting in a Dr.'s office since that is where the brochure is going to be distributed and a positive message something like
Added Monday, August 12, 2013
Please avoid all children patients, strictly adult patients. Children can be used in a family picture with a patient, but not as the patient.
Added Tuesday, August 13, 2013
Project Deadline Extended
Reason: The original 1 week deadline was insufficient time for me to be able to reply properly for suggestions on improvement and answer questions that the designers did have. I will promptly pick a winner on the 21st next week and have the proceeds released. I will also look forward to using the winner on several other job assignments.
Thank you all for your time and efforts,
Michael Sulliva
michaelsullivan@hope-resources.com
Added Wednesday, August 14, 2013
EVERYONE
One the journey of medical recovery should have access to FINANCIAL SUPPORT
SERVICES that improves quality of life and provides relief from worry and
distress (change and center content)ro
WE CAN HELP
Provide the information and guidance you need to maximize insurance benefits and
learn about the various FINANCIAL RESOURCES AVAILABLE
A few interior content changes to update
IF YOU
HAVE BEEN DIAGNOSED WITH A LIFE THREATENING ILLNESS & OWN LIFE INSURANCE OR
COVERED BY A GROUP POLICY!
OR
WERE BORN BEFORE 1943 AND OWN LIFE INSURANCE OR COVERED BY A GROUP POLICY?
YOU MAY BE ELIGIBLE TO RECEIVE A (THEN PLACE YOUR HOPE SETTLEMENT LARGE AND
CENTERED)
Added Wednesday, August 14, 2013
Target Market(s)
Cancer patients
all chronically and critically ill patients
all seniors above age 70
Industry/Entity Type
Life Insurance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Cancer and the terminally ill
Nice to have
- seniors above 70