Design of a logo for a marketing and consulting agency

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Contest winning design

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This customer received 118 logo designs from 41 designers. They chose this logo design from Vetroff as the winning design.

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Logo Design Brief

I need a logo designed for the marketing and consulting agency we run.

HOW PEOPLE FEEL
- I want people to feel excited to be working with us on marketing projects.
- I want the logo to look fresh and creative
- I'd like it to be a logo that is in a circular shape e.g. BMF see http://www.bmf.com.au/ It doesn't need to be an exact circle, I'd like it to be a circular shape as it's easier to put on the web, social media and printed collateral.


COLOUR
- I want the colour to be a lime green. on our website the colour is defined as "#BADA55". see attached screen grab.
- The text 'Smile' ('smile' is the brand) needs to contrast. Maybe white or black
- the logo needs to also look strong if it's printed in black and white

Target Market(s)

Corporate organisations who need sales and marketing advice. This can include strategy, project development, brand and product development

Industry/Entity Type

Marketing

Logo Text

Smile


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif
Other font styles liked:
  • I would like the font to be clean and bold

Colors

Colors selected by the customer to be used in the logo design:

9bcb3c
acd036
ffffff
000000

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • HOW PEOPLE FEEL
  • - I want people to feel excited to be working with us on marketing projects.
  • - I want the logo to look fresh and creative
  • - I'd like it to be a logo that is in a circular shape e.g. BMF see http://www.bmf.com.au/ It doesn't need to be an exact circle, I'd like it to be a circular shape as it's easier to put on the web, social media and printed collateral.
Nice to have
  • OVERALL COMMENTS
  • - It needs to be a strong logo
  • - it needs to look good in the digital environment too. I've attached a screen shot of the web site design. the logo will go up in the top left hand corner of the website
  • - I want us to feel innovative and creative.

Files
Payments
1st place
A$160
Total
A$160

Project Deadline
02 Apr 2016 13:08:21 UTC
Language

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