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Upgrade of Crystal chocolate toffee design
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This customer received 30 packaging designs from 16 designers. They chose this packaging design from ebhl7 as the winning design.
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US$260
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30 designs
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16 designers
Packaging Design Brief
Crystal Choc toffee is a very popular sweet on the Zimbabwean market, we want to spruce up the design to make it more attractive. Attached is the existing design. The new design must be not more than six colours and for printing on photogravure which is a print technology for flexible packaging. The design should empahsise the chocolate flavour but we need to move away from the words rich and creamy. The design is aimed at the younger consumer and should look eyecatching
Updates
Project Deadline Extended Reason: Budget increased to attract more designs Added Monday, April 11, 2016
Target Market(s)
Middle income Zimbabwean consumers, mainly younger
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Crystal logo in the same format but with colour changes allowed. Also must have a clear window on the front of the pack through which the sweets can be seen
